Branding, branding, branding… do most people really know what it is and if they do, how’s their Brand.
Branding is what other people think of you or your company. It’s not what you say, it’s what they feel. It’s not just your logo (Mark/Logotype) it’s everything! From the time anyone comes in contact with you or your company…
Do you know the answers to these questions?
This is huge. Knowing these answers will allow you to get on track. If there is a gap between what they think and what you want, you can start to bridge that gap. Not knowing is the worse thing and doesn’t help your brand.
How do you find out…. simple… ASK!!
Start with some of your best customers/clients. Ask them some of these questions. The key questions to ask if you have a short time:
Ask those that you ask to be honest. The tough stuff for them to say will be the most help. It is super important to find out how it made them feel emotionally to work with you. It is these emotional feeling that drives our gut reaction to BRANDS!
Go call some current and past clients and start knowing your Brand Perception. It’s the best way to improve your brand quickly.