• 415-343-7272
Facebook Youtube Instagram Linkedin
  • My Courses
Menu
  • My Courses
Steve Napolitan banner
  • Podcast
  • TV
  • Events
    • More Business More Life
    • WOW Life Web Class
  • Courses
    • Clear Path to Customers
    • 1 Hour a Day to Six Figures
    • WOW Sales Method
  • Speaking
  • Consulting
  • About
    • Meet Steve
    • Our Team
  • Contact
  • Blog
Menu
  • Podcast
  • TV
  • Events
    • More Business More Life
    • WOW Life Web Class
  • Courses
    • Clear Path to Customers
    • 1 Hour a Day to Six Figures
    • WOW Sales Method
  • Speaking
  • Consulting
  • About
    • Meet Steve
    • Our Team
  • Contact
  • Blog
Published by Steve Napolitan on May 28
Categories
  • More Business More Life TV
Tags
  • Business Development
  • Choose gratitude create freedom
  • Do what you love
  • Earn more money
  • Grow your business

“When the relationship is being built with new potential clients or past clients,
you are getting priceless information!”
– Steve Napolitan

If you have a problem in your business and want to fix it, here is the one solution for it all.

What is the solution? Business development. Let me explain …

Let’s just say your marketing is suffering, and you don’t know what to put on your website, how to brand yourself, what products/services to sell, and how to go about selling it.

The worst thing you can do is go ahead and invest in a brand strategist, a designer, and website developer. Why? Because it doesn’t virtually guarantee you will get customers. You don’t know if it will connect with your customers.

That’s not to say you shouldn’t work with a consultant, a designer, web developer, or copywriter to help you.

There’s a step before that.

What you want to do, is start doing what I call business development. That means making phone calls, getting introductions, and really understanding what people want.

For instance, let’s say I want to make changes in my business, which I often do, and I want to try something new out, like a new business offering.  I do one of two things first:

  1. I look for potential clients and start having the discussion with them to understand what’s important to them, their key challenges, and what they really want.
  2. I look at past clients that this offer might be good for and start having those conversations immediately.

This all helps me know what they need rather than guess.

I find out what they like, what they don’t like, what they will buy, and what they won’t buy.

When the relationship is being built with new potential clients or past clients, you are getting priceless information!

And this will then inform you about what you need to say on your website, for example. It even tells you what networking events to go to, what to say at those networking events, and what to say to people when they call you.

However, you shouldn’t just focus on what clients need. You must be clear on what type of clients you want to serve too.

I call these your WOW clients. These are the clients that make your heart beat faster in a positive way. The ones that make you EXCITED to do what you do. Not the clients that you want to avoid or dread dealing with.

Remember: your business is there to support your life. Not the other way around. You want to do what you love and build a business that helps you stay doing what you love.

So, before you make any BIG investment to grow your business, take these steps:

  1. What do you want? What is your heart’s desire?
  2. Decide who you love working with, ask them what they want, and then work to give it to them.

Using these simple steps, I have started COMPANIES without a website. People tell me, “What the heck Steve?” But it works, and it’s your fastest path to more profits.

So just think today, where can you make a deeper connection with your potential WOW clients and customers to understand them better? Then do it right away.  

If you’re not growing your business at the rate you want, and you’re not sure what to do, please let me know so I can create a video about the topic and post it in future episodes.

I’m here to serve 😊

Choose Gratitude Create Freedom

Steve Napolitan

Share
0
Steve Napolitan
Steve Napolitan
Father, #1 International Best Selling Author, Award Winning Marketer, International Speaker, Coach, Entrepreneur

Related posts

May 31

How To Reach Success at the End of Each Day EP113


Read more
May 4

Manage Your Energy, Not Just Your Time EP112


Read more
April 19

More Breaks EQUALS Higher Productivity EP111


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

✕

Today, it’s my gift to you!

Receive your FREE eBook and training series and start turning the tide in YOUR business with Clear Path To Customers!

Clear Path To Customers

Get Steve's Free Gift Now!

STEVE NAPOLITAN, Inc.

1005 Northgate Dr. #212
San Rafael, CA 94903
415-343-7272

CONNECT WITH US

Facebook Youtube Instagram Linkedin

Shows

     MBML Podcast
     MBML TV

Workshops

     More Business More Life
     WOW Sales Method

FREE EBOOK 

Digital Programs

WOW Client Webcast
 1 Hour A Day

About

Terms & Conditions

Privacy Policy

NAPOLITAN INC. © 2023 All rights reserved.

This website uses cookies to ensure you get the best experience. View our Privacy Policy and Terms of Use.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT