Did you know, we have multiple “brains”? They are separate units that aren’t designed to work very well together. There’s the cerebral cortex which houses your thought, meaning, time, creativity, consequences and there’s the oldest part of the brain (the “reptile” brain) which is in charge of your survival. It only cares that you are alive. It will take over if it thinks you are in danger, fear.
By doing the work to move away from fear based decision making, we are able to make choices that are good for us and our business instead of based in fear or unworthiness.
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