Blog

April 16, 2015

People want to watch, not read.

"Video is expected to be nearly 50% of internet traffic by 2012 and video is expected to be 64% of global mobile data traffic by 2013."
April 14, 2015

Quality is key in the digital world.

Quality with everything you do... design, content (video or written) and all other things you release to the world, will make all the difference in what you are communicating.
April 13, 2015

Twitter talks @ MipTV

Chloe Sladden tells MipTV what Twitter is doing to help Media players enhance their content.
April 12, 2015

‘Livin’ Loud’ @ MipTV

February 1, 2015

Don’t Build your Social Mansion on Sand

I see many business jumping into social media with out first looking at their Brand and more specifically what value they bring to their audience. In most cases, this causes very little results. If you first align, your brand your results will be much greater.
October 4, 2014

Why going BIG works better SMALL.

Some people think that the best way to grow business is to keep getting bigger, but in a lot of cases this causes more and more generality to reach the larger group and loses intimacy with your audience. Today, in the social world, Brands need to be smaller and relate in specific ways to each of their target audiences.
September 23, 2014

Netflix is changing the Entertainment and Advertising Game.

As Netflix continues to grow this will continue to impact not only the entertainment business, but Advertising as well.
August 9, 2014

Nappic’s amazing campaign for the Tracy Automall. 19 Million in 10 Weeks.

Nappic produced a commercial and mainly using Facebook we reached over 6 million impressions in 6 weeks, with 1,600 click-throughs to the promo site a day.