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April 12, 2015
Published by Steve Napolitan on April 12, 2015
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‘Livin’ Loud’ @ MipTV

We’re kicking this week off with our latest TV Series, ‘Livin’ Loud,’ debuting in Cannes, France @ MipTV. From what we hear… Broadcaster’s are looking for […]
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February 1, 2015
Published by Steve Napolitan on February 1, 2015
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Don’t Build your Social Mansion on Sand

I see many business jumping into social media with out first looking at their Brand and more specifically what value they bring to their audience. In most cases, this causes very little results. If you first align, your brand your results will be much greater.
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October 4, 2014
Published by Steve Napolitan on October 4, 2014
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Why going BIG works better SMALL.

Some people think that the best way to grow business is to keep getting bigger, but in a lot of cases this causes more and more generality to reach the larger group and loses intimacy with your audience. Today, in the social world, Brands need to be smaller and relate in specific ways to each of their target audiences.
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September 23, 2014
Published by Steve Napolitan on September 23, 2014
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Netflix is changing the Entertainment and Advertising Game.

As Netflix continues to grow this will continue to impact not only the entertainment business, but Advertising as well.
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August 9, 2014
Published by Steve Napolitan on August 9, 2014
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Nappic’s amazing campaign for the Tracy Automall. 19 Million in 10 Weeks.

Nappic produced a commercial and mainly using Facebook we reached over 6 million impressions in 6 weeks, with 1,600 click-throughs to the promo site a day.
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August 2, 2014
Published by Steve Napolitan on August 2, 2014
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Exceptional Content is Still King!

Having a cohesive and creative online strategy is critical to the success of social media marketing.
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July 13, 2014
Published by Steve Napolitan on July 13, 2014
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No matter where Technology takes us Great Content is Still KING!

No matter where Technology takes us, Great Content will be the necessary glue to make increased impressions.
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June 28, 2014
Published by Steve Napolitan on June 28, 2014
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Digital Potential Over Traditional Media

reach and engage more people with less marketing dollars, using digital media.
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