Blog

February 1, 2015

Don’t Build your Social Mansion on Sand

I see many business jumping into social media with out first looking at their Brand and more specifically what value they bring to their audience. In most cases, this causes very little results. If you first align, your brand your results will be much greater.
October 4, 2014

Why going BIG works better SMALL.

Some people think that the best way to grow business is to keep getting bigger, but in a lot of cases this causes more and more generality to reach the larger group and loses intimacy with your audience. Today, in the social world, Brands need to be smaller and relate in specific ways to each of their target audiences.
September 23, 2014

Netflix is changing the Entertainment and Advertising Game.

As Netflix continues to grow this will continue to impact not only the entertainment business, but Advertising as well.
August 9, 2014

Nappic’s amazing campaign for the Tracy Automall. 19 Million in 10 Weeks.

Nappic produced a commercial and mainly using Facebook we reached over 6 million impressions in 6 weeks, with 1,600 click-throughs to the promo site a day.
August 2, 2014

Exceptional Content is Still King!

Having a cohesive and creative online strategy is critical to the success of social media marketing.
July 13, 2014

No matter where Technology takes us Great Content is Still KING!

No matter where Technology takes us, Great Content will be the necessary glue to make increased impressions.
June 28, 2014

Digital Potential Over Traditional Media

reach and engage more people with less marketing dollars, using digital media.
June 22, 2014

What’s your Brand Perception?